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CI Book? What is it?
Everyday in business we make use of basic communication carriers like headed paper, business card, e-mail. This way we create the company's image in eyes of our clients. We may not be aware how important role is specification of the elements which serve to communicate with client. Business card, headed paper, fax paper, envelope, stationery, coloring, commercial signboards ? thanks to these the company is recognizable among competition and remembered by the client what increases its value. How we are going to communicate and what method we are going to use affect the client's interest. The CI Boon itself will not solve many company's concerns, will not bring thousands of clients, but it will help to improve and create a visible and stable image among the competition on the market. It's necessary to remember that CI Book is created not only to exist, but all the company along with its owners should identify with it, be its 'guards' and obey every rule of the contact with clients enclosed in it. Only in that case a SUCCESS of our company is possible..
What does the CI Book contain?
It is difficult to specify one, strict rule for the company's visual identification, because, every time, it is created accordingly to the client's needs. The basic components of a CI Book are:
- brand book ? contains specified norms of using the logo such as coloring, protective field, minimal size, net
- coloring
- company's type
- headed, fax paper
- business card, personal
- envelope DL, C4, C5
- e-mail header and footer
But that is only a part of the elements, any other parts of CI Boon are determined with Client and created accordingly to his needs. If you would like to see an example of CI Book, click here.
Marcin Rojek
creative director
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The company's image is created in many ways, but its basic elements are logo and visual identification, in other words the corporate identity (CI book). See how everyday you are concerned about you personal appearance while going on a business appointment... |
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